Tales of the Cocktail 2015

We get it, you know how to create the perfect cocktail. You spend hours studying the trends and reading the books to produce drinks to sell on your menus. But, how come not all of them are ordered? Do we really understand the ways in which our cocktails are enjoyed or even recognized by our consumers? And when it comes to cocktail selection, how do consumers make one decision over another? What the heck is going on in the brain to make people enjoy one drink and despise the next?

Join the tag team of world wide known neurologist Dr. Max Wiznitzer in conjunction with his daughter, NYC bartender Pamela Wiznitzer, as they reveal the mysteries of the brain and its functionality. With over 30 years of experience in the field of neurology, Dr. Wiznitzer is a leading medical specialist and has uncovered new information about the sensory experience of enjoying a cocktail. This seminar will go into the breakdown of how the brain processes information and the effect it has on our decision making. Learn with hands on demonstrations and tastings, cutting edge studies and information, and interactive data about how the brain and nervous system directly engage with the drinks we craft for our guests. Could one potential scent, odor or color increase your sales or leave a cocktail unordered? This seminar aims to find answers to these questions and leave you with the ability to "make up your mind" about what makes the most effective cocktail for consumers.